Today, the Indian social media platform Koo confirmed the end of its operations. The announcement was made by founder Aprameya Radhakrishna on LinkedIn, along with co-founder Mayank Bidawatka. Koo was launched four years ago as a rival to Twitter, which was then known as X.

Koo was introduced in 2020 as a competitor to Twitter.

Established in 2020, Koo aimed to provide an alternative to major social media platforms, particularly in regional markets such as India. Despite showing promise and gaining attention during certain events, like the decline of X (previously Twitter) and its acquisition by Elon Musk, the platform ultimately struggled to remain financially viable.

Radhakrishna stated that running a social network incurs significant expenses, particularly in terms of technology services required to maintain the platform. Despite the desire to persist, the closure of Koo was unavoidable due to the exorbitant operational costs.

Koo attempted to form collaborations with major internet companies, media conglomerates, and other established market firms throughout his career. However, these efforts did not yield the anticipated outcomes as many potential partners were hesitant to manage user-generated content, which is a fundamental aspect of social networks.

High and low levels

Koo had around 2.1 million daily active users and over 10 million monthly active users at its peak in 2022, with more than 9,000 VIP users. However, challenges in securing funding in 2023 and 2024 led to the platform’s closure.

Aprameya Radhakrishna thanked users, developers, investors, and content creators for their support throughout Koo’s journey in his farewell message, closing with a memorable phrase.

The yellow bird bids farewell for the final time.

The history of Koo comes to an end as it attempted to survive in a market controlled by tech giants but ultimately failed.

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