In 2024, leading technology companies like NVIDIA, Microsoft, and Apple have experienced a year of significant changes in market value. Apple has reclaimed the top position with a market value of $3.62 trillion after a 2.5% increase following a favorable report from Morgan Stanley.

Apple is now the world’s most valuable company.

Apple’s actions led to a nearly 20% increase this year, with its share price peaking at US$ 236.30 and the company’s market value reaching $3.62 trillion, solidifying its position as the world’s largest company by market value.

Innovations in AI have impacted the competition for market value leadership, with Microsoft and Apple making substantial investments in this field. Microsoft initially led due to its AI initiatives, but Apple has now joined in on this trend of innovation.

Morgan Stanley predicts that Apple’s advancements in AI will boost sales of devices such as iPhones and iPads. They anticipate that the upcoming iPhone 15 Pro and Pro Max models, which feature exclusive Apple Intelligence technology, will drive sales for the iPhone 16 series.

The use of Apple Silicon chips for Macs is creating high anticipation due to its potential to surpass Intel’s expectations, boost Mac upgrades, and enhance Apple’s position in the tech market.