Netflix unexpectedly raised subscription prices for its Brazilian customers for the third time in less than a year, with the latest increase of up to 12.5% announced without warning. The previous price adjustment in October had angered many subscribers in Brazil.
The updated rates for Netflix are:
- Standard plan with advertisements: price increased from R$18.90 to R$20.90, marking a 10.6% rise.
- Standard Plan pricing has risen by 12.5%, ranging from R$ 39.90 to R$ 44.90.
- Premium Plan price increased by 7.1% from R$ 55.90 to R$ 59.90.
Netflix prices in Brazil could increase by up to 12.5%.
The Standard Plan saw the biggest impact with a 12.5% price increase to R$44.90 per month. This plan enables viewing on two HD screens simultaneously. The ad-supported Standard Plan also increased from R$18.90 to R$20.90, marking a 10.6% rise.
The most costly Netflix plan, the Premium Plan, has increased from R$ 55.90 to R$ 59.90, a 7.1% rise. It supports 4K UHD and enables viewing on four devices simultaneously, catering to users desiring superior image quality and multiple device options.
The most recent price update took place in October of the previous year, and this latest change shows how Netflix is evolving its business strategy by adjusting prices and making operational changes, such as canceling shows.
Netflix has not yet confirmed if the new prices will impact existing subscribers, and former customers are eagerly awaiting an official statement from the company.
Customers’ feedback
After the announcement, numerous Netflix users took to social media to share their thoughts. Check out some posts on X (previously known as Twitter).
E o streaming tá cada vez mais com cara de tv a cabo: Netflix batendo 60 reais o plano de 4 telas, Rato+ aumentando a partir de Junho, Max tambem vai aumentar, Prime Video ja aumentou…
— Cachorro do DB (Norto)™ (@north_farias) May 24, 2024
Streaming services like Netflix, Rat+, Max, and Prime Video are raising their prices, with Netflix planning to increase its standard plan to 60 reals for 4 screens and Rat+ set to raise prices in June.
Netflix aumentou o preço do seus serviço e seus catálogos nem ta aquelas coisas pro preço que vai vim esse preço todo
— Davizoide 🕉️🏂 (@dDavidMarcelino) May 24, 2024
Netflix has raised its subscription fees and expanded its content offerings despite the higher costs.
@NetflixBrasil acabou Netflix nunca mais serei assinante seu aumentou outra vez o valor da mensalidade? E sem aviso Brasil eh uma piada
— Bitinha do lula (@maxbita) May 24, 2024
Netflix will not gain any new subscribers in Brazil with its sudden price increase.
essa fudid* da netflix já aumentou DE NOVO os valores, ordinária
— mari. (@stayjeongguk) May 24, 2024
This Netflix subscription has already raised its regular prices.
