Netflix’s advertising plan now boasts 40 million monthly active users, marking a notable increase of 5 million from the previous year. Interestingly, over 40% of subscriptions in countries with access to the ad plan are at that level.

Netflix has 40 million subscribers who watch advertisements.

More than 70% of plan subscribers who view advertisements on Netflix watch for over 10 hours monthly, outperforming the closest competitor by 15%. This indicates that Netflix users are about twice as likely to engage with ads compared to other streaming and IPTV platforms.

Netflix intends to introduce an internal advertising technology platform by the end of 2025, providing advertisers with innovative purchasing options, improved analytics, and better methods for measuring impact.

Netflix has been the leading streaming service in the last three years, surpassing all other services combined in top 10 titles. This demonstrates the platform’s influence and dedication to offering a premium user experience across all subscription levels.

Paraphrase: Origin